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The Formi journey so far.

Starting three years ago, we wanted to create a brand that was colourful, unique, thoughtfully designed, inclusive and most importantly, a bit of fun. We wanted to do things a bit differently, create haircare that was not only well designed and effective but also create a community that loves colour, loves shape and LOVES to feel good. I know how important a good hair day is and I found it hard to find products that worked for me, had nourishing good quality ingredients, made me feel good and added that little something special to my hair routine. We have designed and created each product with A LOT of love for you to enjoy!
Laura & the Formi team x

We are committed.

Here at Formi, we are advocates for doing our part for the environment. We are committed to making careful and thoughtful decisions that have less impact on our beautiful planet. Every Formi product has been thoughtfully designed, made from quality sourced ingredients and materials. We only use FSC (Forestry Steward Council) certified sustainable timber and our packaging is environmentally friendly. We’re passionate to continue our own sustainability journey and look forward to you joining us along the way.

Sign up to our Formi Community to keep up to date on our sustainability journey.


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